The build-time decisions baked into your Shopify funnel — the ones quietly suppressing first-visit conversion that nobody has questioned since the store went live. Small wins help, and they add up. This is the layer underneath them.
A $2M store converting at 1.4% loses 98.6 of every 100 people it paid to reach. Stores in that revenue range typically convert at 2.5–3%. That gap usually isn't traffic, creative, or price. It's structural — and closing it on the same traffic is roughly $786K/year without another dollar of ad spend.
GA4 funnel data read against live store behavior. Where does drop-off spike, and which architectural decision causes it?
Session recordings and heatmaps show where first-time buyers hesitate and where they leave — observed, not assumed.
Klaviyo abandon-flow audit: what your store says to people who almost bought, and the gap in the sequence.
One primary finding — root cause, evidence chain, dollar consequence — plus a visual mockup of the corrected version.
Every finding shown on your actual store pages — not described, shown.
What the corrected version looks like, as dev-ready direction for your team.
All findings ranked by revenue impact against implementation effort.
CVR, add-to-cart and checkout-completion rates against DTC category averages.
Your purchase path marked up at the exact moments a first-time buyer loses confidence.
We walk the findings together and align on what to fix first.
We identify at least 3 structural issues costing you revenue, each with annotated screenshots and a mockup of the fix — or the Diagnostic is free. Any $500K–$10M Shopify store has structural issues. The only way you lose is if your store is perfect, and none are.
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